The problem with traditional poker websites
They all look the same.
Usually, when designing a new website which main focus is poker, the client will give examples of succesful poker sites that use a lot of blue, red and black. Some of the ideas given to me while suggesting these colors is “the majority of players come from America”. I personally don’t think choosing colors for websites or design in general should be influenced by the country of origin of its customers. Instead, choosing colors based on the emotional response expected from the customer would have a better result. Besides that, poker websites are too concern with their own offers, instead of selling a lifestyle.
Following that idea, I decided to use yellow, which is associated with joy, delight and ecstasy.